{"id":13931,"date":"2021-03-17T15:30:32","date_gmt":"2021-03-17T19:30:32","guid":{"rendered":"https:\/\/www.veriheal.com\/blog\/?p=13931"},"modified":"2021-03-16T15:20:33","modified_gmt":"2021-03-16T19:20:33","slug":"seth-rogens-cannabis-company-houseplant-makes-its-us-debut","status":"publish","type":"post","link":"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/","title":{"rendered":"Seth Rogen\u2019s Cannabis Company Houseplant Makes its US Debut"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Actor Seth Rogen is known for his cannabis-themed movies. In <\/span><a href=\"https:\/\/www.veriheal.com\/blog\/10-cannabis-friendly-movies-that-will-leave-you-in-high-spirits\/\"><span style=\"font-weight: 400;\">2008\u2019s <\/span><i><span style=\"font-weight: 400;\">Pineapple Express<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">Rogen\u2019s character goes on the run with his dealer. In 2015\u2019s Christmas classic <\/span><i><span style=\"font-weight: 400;\">The Night Before,<\/span><\/i><span style=\"font-weight: 400;\"> Rogen and two friends celebrate the holidays with a night of depravity, including a generous dose of cannabis. And in 2011\u2019s <\/span><i><span style=\"font-weight: 400;\">50\/50<\/span><\/i><span style=\"font-weight: 400;\">, Rogen plays best friend to a young man struggling with cancer and medicating with cannabis.\u00a0<\/span><span style=\"font-weight: 400;\">But the silver screen isn\u2019t the only place Rogen has explored the benefits of cannabis. Several years ago, the actor started his own cannabis company in his home country of Canada. And now, he\u2019s ready to make a big move, opening a US branch of <\/span><a href=\"https:\/\/www.houseplant.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Houseplant<\/span><\/a><span style=\"font-weight: 400;\"> in California this March.<\/span><\/p>\n<h2><strong>What is Houseplant?<\/strong><\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Almost ten years I go, I envisioned having my own weed company. And today I can say that my company Houseplant&#8217;s weed will be available in California next week! Also, Houseplant is making lovely Housegoods like ashtrays, lighters, and YES, even ceramics. <a href=\"https:\/\/t.co\/TNjpWFhbWB\">https:\/\/t.co\/TNjpWFhbWB<\/a> <a href=\"https:\/\/t.co\/00xR8QKNH3\">pic.twitter.com\/00xR8QKNH3<\/a><\/p>\n<p>\u2014 Seth Rogen (@Sethrogen) <a href=\"https:\/\/twitter.com\/Sethrogen\/status\/1366425890058461184?ref_src=twsrc%5Etfw\">March 1, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n\u201cIf you know anything about me at all, I\u2019m going to assume it\u2019s that I really love weed,\u201d Rogen tweeted in a video to his followers on March 1 of 2021.<\/p>\n<p><span style=\"font-weight: 400;\">Michael Mohr, venture investor and acting CEO of the Houseplant company, seconds that assessment. \u201cOur founders have a long history enjoying cannabis and believe it should be treated with the reverence it deserves,\u201d Mohr has stated. \u201cThrough their film work, and the pride with which they speak about cannabis publicly, Seth and (screenwriter-director and company co-founder) Evan Goldberg have shown the world that not only does the potential exist to have a healthy relationship with cannabis, it is also very normal, and can have an amazingly positive impact on one\u2019s life.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of the company is to transform cannabis use from a <\/span><a href=\"https:\/\/www.veriheal.com\/blog\/understanding-the-cannabis-stigma\/\"><span style=\"font-weight: 400;\">clandestine and stigmatized practice<\/span><\/a><span style=\"font-weight: 400;\"> that takes place mostly behind closed doors and in dark corners to an accepted and respected part of life. The brand does this by using quality design and craftsmanship in its products, making cannabis use an integral part of a deliberately designed and well-functioning home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, there\u2019s a block table lighter whose lid doubles as an ashtray, which also makes an attractive design piece\u2014much more stylish than the 99 cent Bic you might pick up at your local gas station or head shop. There\u2019s a set of vinyl records with music specifically chosen to enhance the experience of a high. There are earthenware ashtrays with matching vases that will make a home look polished and tied together. <\/span><span style=\"font-weight: 400;\">In other words, Seth Rogen is offering products for the mature, adult smoker\u2014the smoker for whom cannabis has become integrated into their lifestyle.<\/span><\/p>\n<h2><strong>Rogen Recognizes the Need For Change<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s exciting to have this new company coming to California. But as with any other area that is expanding to offer new opportunities to those in the cannabis industry, there are concerns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">California has legalized recreational cannabis, making it an ideal state for Rogen\u2019s business. But we can\u2019t forget that underprivileged communities\u2014those in poverty, and communities of color\u2014have been disproportionately victimized by the War on Drugs over the years. <\/span><a href=\"https:\/\/www.veriheal.com\/blog\/illinois-tackles-the-aftermath-of-war-on-drugs-with-cannabis-tax-revenue\/\"><span style=\"font-weight: 400;\">To many states, it\u2019s been very important to make sure that as the legal cannabis industry starts to grow, opportunities are made available to people of color<\/span><\/a><span style=\"font-weight: 400;\">, and to other underprivileged groups. Seth Rogen, a wealthy Canadian movie star, definitely doesn\u2019t fall into that category. <\/span><span style=\"font-weight: 400;\">But Rogen and those he is working with seem to be aware of this issue. \u201c(We) recognize that our lifelong dream of starting a cannabis lifestyle brand like Houseplant comes with a commitment to changing the unjust and racist cannabis laws that still exist in today\u2019s society,\u201d Rogen has said. He has announced a mentorship program, to be called InHouse, for under-served entrepreneurs, and has publicly voiced his support for drug policy reform and the organizations that work to accomplish it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actor Seth Rogen is known for his cannabis-themed movies. In 2008\u2019s Pineapple Express, Rogen\u2019s character goes on the run with his dealer. In 2015\u2019s Christmas classic The Night Before, Rogen and two friends celebrate the holidays with a night of depravity, including a generous dose of cannabis. And in 2011\u2019s 50\/50, Rogen plays best friend&#8230;<\/p>\n","protected":false},"author":50,"featured_media":14017,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[254,255,258],"tags":[1567,1082,63,8910,8909,8908],"class_list":["post-13931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-news","category-products-and-services","tag-canada","tag-cannabis-industry","tag-celebrities","tag-houseplant","tag-pineapple-express","tag-seth-rogen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannabis Central<\/title>\n<meta name=\"description\" content=\"Movie star Seth Rogen has leaned on cannabis in his longlived and successful career. Recently, he launched his own cannabis company Houseplant in the US.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seth Rogen\u2019s Cannabis Company Houseplant Makes its US Debut\" \/>\n<meta property=\"og:description\" content=\"Movie star Seth Rogen has leaned on cannabis in his longlived and successful career. Recently, he launched his own cannabis company Houseplant in the US.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/\" \/>\n<meta property=\"og:site_name\" content=\"Cannabis Central\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/veriheal\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-17T19:30:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.veriheal.com\/blog\/wp-content\/uploads\/2021\/03\/SETH-ROGEN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kat Helgeson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@veriheal\" \/>\n<meta name=\"twitter:site\" content=\"@veriheal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kat Helgeson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/\"},\"author\":{\"name\":\"Kat Helgeson\",\"@id\":\"https:\/\/www.veriheal.com\/blog\/#\/schema\/person\/28be32383563f55df96da6b0b3f24a39\"},\"headline\":\"Seth Rogen\u2019s Cannabis Company Houseplant Makes its US Debut\",\"datePublished\":\"2021-03-17T19:30:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/\"},\"wordCount\":681,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.veriheal.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.veriheal.com\/blog\/wp-content\/uploads\/2021\/03\/SETH-ROGEN.jpg\",\"keywords\":[\"canada\",\"cannabis industry\",\"celebrities\",\"Houseplant\",\"Pineapple Express\",\"Seth Rogen\"],\"articleSection\":[\"Lifestyle\",\"News\",\"Products and Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.veriheal.com\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/\",\"url\":\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/\",\"name\":\"Cannabis Central\",\"isPartOf\":{\"@id\":\"https:\/\/www.veriheal.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.veriheal.com\/blog\/seth-rogens-cannabis-company-houseplant-makes-its-us-debut\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.veriheal.com\/blog\/wp-content\/uploads\/2021\/03\/SETH-ROGEN.jpg\",\"datePublished\":\"2021-03-17T19:30:32+00:00\",\"description\":\"Movie star Seth Rogen has leaned on cannabis in his longlived and successful career. 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