{"id":19169,"date":"2021-11-30T12:47:52","date_gmt":"2021-11-30T12:47:52","guid":{"rendered":"https:\/\/www.veriheal.com\/blog\/?p=19169"},"modified":"2024-07-22T17:06:30","modified_gmt":"2024-07-22T21:06:30","slug":"the-rise-of-green-wednesday-shows-increasing-acceptance-of-cannabis","status":"publish","type":"post","link":"https:\/\/www.veriheal.com\/blog\/the-rise-of-green-wednesday-shows-increasing-acceptance-of-cannabis\/","title":{"rendered":"The Rise of Green Wednesday Shows Increasing Acceptance of Cannabis"},"content":{"rendered":"<p>Increasing cannabis sales around the holidays have led industry experts to begin acknowledging the day before Thanksgiving as &#8220;Green Wednesday,&#8221; reports <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2021-11-29\/green-wednesday-is-the-cannabis-version-of-black-friday\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a>. The rise of Green Wednesday has been widely noted as a sign of <a href=\"https:\/\/www.veriheal.com\/blog\/why-choose-cannabis-instead-of-alcohol-this-holiday-season\/\">changing consumption habits and patterns<\/a> among Americans.<\/p>\n<p>According to research firm <a href=\"https:\/\/bdsa.com\/\" target=\"_blank\" rel=\"noopener\">BDSA<\/a>, cannabis sales on the day before Thanksgiving are generally 40% higher than typical Wednesdays in November. Experts speculate that 2021&#8217;s Green Wednesday numbers could be higher than ever before, but these haven&#8217;t been determined yet.<\/p>\n<p>To better understand the reasons behind this new consumption pattern, cannabis operations company <a href=\"https:\/\/ayrwellness.com\/\" target=\"_blank\" rel=\"noopener\">Ayr Wellness<\/a> conducted a survey of 1,300 cannabis users. The survey discovered that 8 in 10 people intended to consume the cannabis they purchased on Green Wednesday with family or friends. Additionally, 37% of recipients planned on serving <a href=\"https:\/\/www.veriheal.com\/blog\/thc-turkey-holiday-infused-edibles\/\">THC-infused products<\/a> with their Thanksgiving meal.<\/p>\n<p>Green Wednesday might appear to be a threat to alcohol companies, but this age-old crowd favorite isn&#8217;t going anywhere. BDSA data shows that 30% of cannabis consumers pair their canna-goods with some form of alcohol\u2014another recreational practice that&#8217;s recently gained more popularity.<\/p>\n<p>Cannabis consumption was widely viewed as taboo not long ago, but times are changing quickly. \u201cOverall sales increases could be higher than that 40% this year because there\u2019s been more de-stigmatization around the product,\u201d said Kelly Nielsen, BDSA\u2019s vice president of insights and analytics. According to the research firm, 40% of consumers in legal states already incorporate the green plant into special events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increasing cannabis sales around the holidays have led industry experts to begin acknowledging the day before Thanksgiving as &#8220;Green Wednesday,&#8221; reports Bloomberg. The rise of Green Wednesday has been widely noted as a sign of changing consumption habits and patterns among Americans. According to research firm BDSA, cannabis sales on the day before Thanksgiving are&#8230;<\/p>\n","protected":false},"author":65,"featured_media":19181,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5339,255],"tags":[1083,12950,12879,12853,12878,13007,3746,5871],"class_list":["post-19169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news","tag-cannabis-business","tag-cannabis-consumption","tag-cannabis-entrepreneur","tag-cannabis-sales","tag-consumption-habits","tag-green-wednesday","tag-recreational-cannabis","tag-thanksgiving"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Green Wednesday: Cannabis Acceptance Grows<\/title>\n<meta name=\"description\" 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