{"id":21105,"date":"2022-03-24T08:00:41","date_gmt":"2022-03-24T12:00:41","guid":{"rendered":"https:\/\/www.veriheal.com\/blog\/?p=21105"},"modified":"2024-03-18T17:14:32","modified_gmt":"2024-03-18T21:14:32","slug":"the-rise-of-cannagamers-cannabis-culture-among-gamers","status":"publish","type":"post","link":"https:\/\/www.veriheal.com\/blog\/the-rise-of-cannagamers-cannabis-culture-among-gamers\/","title":{"rendered":"The Rise of CannaGamers: Cannabis Culture Among Gamers"},"content":{"rendered":"

In 2020, there were around <\/span>2.69 billion gamers worldwide<\/span><\/a>. This number is expected to rise to 3.07 billion by 2023. This surprisingly lucrative industry is getting on board the cannabis train with the emergence of \u2018CannaGamers.\u2019 This relation between cannabis consumption and gaming may be a winning recipe for champions and as a target market for cannabis products.<\/span><\/p>\n

What are CannaGamers?<\/b><\/h2>\n

Benzinga explains that<\/span><\/a> CannaGamers are \u201ca diverse lot\u201d with \u201croughly half of all cannabis users\u201d consuming cannabis before and while they game. <\/span>A survey from Brightfield Group<\/span><\/a> found that 54% of the respondents enjoy consuming cannabis while\/before playing video games. They explain that while their findings are significant, the products positioned to appeal to the gaming community capture a mere 0.2% of the U.S cannabis market.\u00a0<\/span><\/p>\n

The same survey also found that CannaGamers in quarter 3 of 2020 were more highly-educated and had higher-income levels than in quarter 1 of the same year. They are also seeing an increase in CannaGamers who are married and have children. Interestingly, about 55% of CannaGamers are Gen Z and young millennial women. Brightfield Group also explains that this market is \u201ca virtually untapped niche.\u201d\u00a0<\/span><\/p>\n

A Gaming Influencer and His Brand<\/b><\/h2>\n

Hector Rodriguez, or HECZ, is an entrepreneur and gaming influencer who has launched a cannabis brand called <\/span>Pine Park<\/span><\/a>. Rodriguez uploaded his first gaming video to YouTube in 2008 and grew a large following. <\/span>He told Entrepreneur<\/span><\/a> that he \u201crealized it wasn\u2019t winning that made fans flock to these players’ pages\u2014it was access, relatability and entertainment.”\u00a0<\/span><\/p>\n

Rodriguez is a long time cannabis user and is adamant that the industry be inclusive and have people of color as leaders. Many remain unaware of the kind of influence and capital related to the gaming industry. It could be surprising to find out that<\/span> this particular gamer\u2019s <\/span><\/a>net worth is $3 million with a following of almost 1 million on Twitter. At the age of 41, he is still well known as one of the best champions in a game called \u2018Call of Duty.’ <\/span>This self-made business man<\/span><\/a> is now using his influence, and currently his own capital, to further his success in the cannabis industry.\u00a0\u00a0<\/span><\/p>\n

Rodriguez stated that \u201ca lot of people know me as a digital content pioneer, an entrepreneur or as the founder and CEO of one of the most successful esports franchises in history, OpTic Gaming. Cannabis has been a central part of my life, and throughout my endeavors I\u2019ve built an incredible community that I\u2019m excited to bring along for this next journey.\u201d<\/span><\/p>\n

Bringing Gaming and Cannabis Together: CannaGamers<\/h2>\n

The company\u2019s name, Pine Park, \u201crefers to the place in Chicago I used to sneak out to when I was a teenager and smoked weed,\u201d explained Rodriguez. The gamer has paired up with several independent cannabis farmers as well as forming a partnership with OpenNest Labs. <\/span>Rodriguez is hoping to take advantage of the untapped demographic which exists where cannabis and gaming overlap. He also hopes his brand will help provide alternatives to pharmaceuticals (e.g. Adderall and or Xanax) which are used heavily at the highest levels of competitive gaming.<\/span><\/p>\n

DigiDay explains that<\/span><\/a> Rodriguez is \u201cbringing together two often-underestimated channels\u2014gaming and cannabis\u2014and could serve as a notable test case of how the two worlds could perform when combined.\u201d Rodriquez started consuming cannabis in 1997 and as soon as cannabis legalization began to pick up, he decided that investing in it was a \u201cno-brainer.\u201d\u00a0<\/span><\/p>\n

Max Rudsten, Chief Revenue Officer and Co-Founder at WOVN identified a similarity between gaming and cannabis when he told DigiDay that \u201cthere was this stigma in my childhood around, you know, you smoke weed and you\u2019re a stoner, you\u2019re lazy. But there\u2019s this whole scientific analysis around how cannabis can actually help you,\u201d and that \u201cgaming, as a category, maybe also has that stigma: you\u2019re a lazy person if you game, or whatever that is. But you\u2019ve got to know what you\u2019re doing, you\u2019ve got to be focused, and cannabis can provide that for that type of athlete [gamers].\u201d<\/span><\/p>\n

Cannabis and Gamers: A Winning Duo?<\/b><\/h2>\n

Benzinga believes that cannabis and gaming is \u201ca perfect pair\u201d from a marketing perspective since \u201cpeople like both, and at the end of the day, what is commerce about if not giving the people what they want?\u201d But what about the effect cannabis has on gamers considering the competitiveness and stringent routine of various high level champions?<\/span><\/p>\n

Game Spot<\/span><\/a> has looks at cannabis as \u201ca video games bogeyman\u201d and explains that cannabis had a strained relationship with the video gaming industry, especially when one considers the FBI\u2019s messages of \u201cwinners don\u2019t do drugs.\u201d However, more recently \u201can entirely new gaming segment has sprouted.\u201d\u00a0<\/span><\/p>\n

CNET explains that<\/span><\/a>, for example, \u201cusing marijuana while gaming is not entirely unlike using steroids while smacking a baseball.\u201d They go on to quote World Cyber Games tournament director, Alex Walker, who stated that \u201cI\u2019ve seen a number of players at national tournaments who came in \u2018baked\u2019 purely so they could play better.\u201d While the benefit of cannabis on gaming is \u201chardly a trade secret,” there are people who don\u2019t agree that it improves the performance of gamers.\u00a0<\/span><\/p>\n

They explain that research from Groningen Mental Enhancement Department in the Netherlands, found that those who gamed and consumed cannabis had 43% better memory retention in comparison to those who merely gamed. While this does contribute to better gaming, one could also attribute the improved performance to cannabis-induced tunnel-vision, as well as reduction in anxiety related to the competitiveness of the industry. Be sure to check out these <\/span>tips on how to be a productive cannabis consumer<\/span><\/a>.\u00a0<\/span><\/p>\n

While CannaGamers continue to boost their performance with cannabis, they can also look forward to more cannabis being incorporated into game play as many are hoping there will be more games portraying different aspects of the cannabis culture in games since it can be used to appeal to the CannaGamers. Markets of cannabis products should also consider monopolizing on the niche market of cannabis considering the significant number of CannaGamers to target.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2020, there were around 2.69 billion gamers worldwide. This number is expected to rise to 3.07 billion by 2023. This surprisingly lucrative industry is getting on board the cannabis train with the emergence of \u2018CannaGamers.\u2019 This relation between cannabis consumption and gaming may be a winning recipe for champions and as a target market…<\/p>\n","protected":false},"author":49,"featured_media":21396,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[254],"tags":[],"class_list":["post-21105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"yoast_head":"\nCannabis Central<\/title>\n<meta name=\"description\" content=\"'CannaGamers' are on the rise. 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