{"id":22245,"date":"2022-05-26T08:00:03","date_gmt":"2022-05-26T12:00:03","guid":{"rendered":"https:\/\/www.veriheal.com\/blog\/?p=22245"},"modified":"2026-03-27T08:50:04","modified_gmt":"2026-03-27T12:50:04","slug":"these-patient-advocacy-groups-are-working-together-to-expand-the-scope-of-cannabis-research","status":"publish","type":"post","link":"https:\/\/www.veriheal.com\/blog\/these-patient-advocacy-groups-are-working-together-to-expand-the-scope-of-cannabis-research\/","title":{"rendered":"These Patient Advocacy Groups Are Working Together to Expand the Scope of Cannabis Research"},"content":{"rendered":"

With new and improved products popping up left and right, legalization initiatives taking off all over the globe, and harmful \u201cstoner\u201d stigmas quickly dissipating, it\u2019s clear that cannabis has entered a new era. The days of reefer madness are long over, replaced by a growing acknowledgment of the cannabis plant\u2019s therapeutic abilities. But one area of cannabis medicine is still lagging behind\u2014research.<\/p>\n

Cannabis\u2019 federally illegal status<\/a> has severely stunted investigation into its properties and uses. In turn, cannabis advocates have struggled to properly educate the public with the limited amount of scientific evidence available. Times are changing, though, and the cannabis community is ready for real progress. That\u2019s why nonprofit Realm of Caring, with support from healthcare technology company Veriheal, is making research happen.<\/p>\n

A Growing Need for Natural Health Solutions<\/h2>\n

Patients around the world are in need of natural, alternative medical solutions, and Realm of Caring (RoC)<\/a> is on a mission to serve them. Dedicated to \u201credefining what\u2019s possible,\u201d the 501(c)(3) organization has provided 1:1 support and resources to over 69,000 clients as they navigated plant-powered cannabinoid<\/a> therapy. RoC also works to increase patients\u2019 access to medical cannabis by helping U.S. states pass relevant legislation and educating doctors about the power of cannabis medicine.<\/p>\n

Of course, legalization and education efforts can only go so far without data, and that\u2019s where RoC\u2019s research initiatives come into play. In partnership with Johns Hopkins University, home to one of the nation\u2019s top medical research facilities, RoC funds and conducts observational research to better understand the impact of cannabis on consumers\u2019 health and well-being. To help RoC gather volunteers for studies, Veriheal worked some of its digital marketing magic.<\/p>\n

Cannabis Advocacy With a Digital Twist<\/h2>\n

Given Veriheal\u2019s vision of taking the medical cannabis industry to the next level, assisting RoC with its research endeavors made perfect sense. Much like RoC, patient advocacy is at the forefront of Veriheal\u2019s work, which includes connecting patients with medical marijuana (MMJ) doctors, collecting patient data to improve future treatment, and battling harmful cannabis stigmas with education. To date, Veriheal\u2019s global team has helped hundreds of thousands of patients gain access to medical cannabis.<\/p>\n

Where Veriheal differs from others in the medical cannabis space is its technological edge. Demonstrated by its proprietary online platform that blossomed into the largest network of MMJ doctors in the U.S., Veriheal has a slew of digital tools geared toward sparking action\u2014which was exactly what RoC needed to get more signups for its IRB-approved<\/a> Observational Research Registry (ORR)<\/a>. The ORR, an ongoing online survey study, collects self-reported health information to be analyzed by Johns Hopkins for published research papers.<\/p>\n

To get the word out about the ORR, Veriheal conducted an email campaign that explained the importance of the study to its audience of over a million cannabis consumers. The campaign drove hundreds of ORR registrations. Drawing from experience marketing its own online appointment bookings, Veriheal also helped RoC revamp its ORR landing page to make it easier than ever for participants to register.<\/p>\n

\u201cThe collaboration with Veriheal was very fruitful,\u201d said Steve Bond, Realm of Caring\u2019s care team coordinator. \u201cIn addition to the large uptick in registrants, we saw an even larger influx of new visitors to our site, enabling them to learn more about our research program.\u201d<\/p>\n

Bringing Cannabis Into Mainstream Medicine<\/h2>\n

While all areas of cannabis research<\/a> are important, observational research with human subjects is perhaps some of the most needed. That\u2019s because cannabis affects everyone differently, and understanding these variations is critical for effective treatment plans. RoC\u2019s research efforts have already resulted in an enlightening report<\/a> that revealed a number of specific health improvements among cannabis users versus non-users, warranting clinical trials.<\/p>\n

Today\u2019s science is confirming what many cultures have known for centuries. Medicinal cannabis was used for thousands of years<\/a> before misinformation drove it underground<\/a>, but passion-fueled operations like RoC and Veriheal are putting it back into the hands of people who need it most. Despite cannabis\u2019 federal illegality, universities<\/a>, private companies<\/a>, and even government agencies<\/a> continue to work to bring the plant into the mainstream. The cannabis movement gains more momentum every day, and it\u2019s safe to say it won\u2019t be slowing down anytime soon.<\/p>\n","protected":false},"excerpt":{"rendered":"

With new and improved products popping up left and right, legalization initiatives taking off all over the globe, and harmful \u201cstoner\u201d stigmas quickly dissipating, it\u2019s clear that cannabis has entered a new era. The days of reefer madness are long over, replaced by a growing acknowledgment of the cannabis plant\u2019s therapeutic abilities. But one area…<\/p>\n","protected":false},"author":64,"featured_media":22468,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255,259],"tags":[11683,55,1876,13272,136,13270,13271],"class_list":["post-22245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-research","tag-cannabinoid-therapy","tag-cannabis-legalization","tag-cannabis-research","tag-human-research","tag-medical-cannabis","tag-nonprofit","tag-patient-advocacy"],"acf":[],"yoast_head":"\nAdvocacy Groups Expand Cannabis Research Efforts<\/title>\n<meta name=\"description\" content=\"For too long, cannabis research has been put on the back burner. 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