{"id":33412,"date":"2024-02-24T08:00:32","date_gmt":"2024-02-24T13:00:32","guid":{"rendered":"https:\/\/www.veriheal.com\/blog\/?p=33412"},"modified":"2026-05-13T01:44:15","modified_gmt":"2026-05-13T05:44:15","slug":"searching-for-a-good-company-why-cannabis-needs-a-b-corp-system","status":"publish","type":"post","link":"https:\/\/www.veriheal.com\/blog\/searching-for-a-good-company-why-cannabis-needs-a-b-corp-system\/","title":{"rendered":"Should Cannabis Have A B Corp System?"},"content":{"rendered":"

The cannabis industry is built on the promise of mending the damage caused by the War on Drugs. As the industry has matured, however, keeping this promise has proved difficult. Despite some states\u2019 best efforts to promote diversity and inclusion through <\/span>social equity programs<\/span><\/a> \u2014 cannabis\u2019 federal illegality means that those who work in the industry remain <\/span>particularly susceptible to exploitation<\/span><\/a>.\u00a0<\/span><\/p>\n

That said, not all cannabis businesses and owners are mustache-twirling villains waiting to exploit workers for profit. Socially conscious cannabis companies who prioritize the environment and give back to their communities are there for consumers willing to put in the time and effort to find them. But what if there was an easier way to highlight these \u201cgood\u201d companies?\u00a0<\/span><\/p>\n

Believe it or not, a system for identifying \u201cgood\u201d companies already exists \u2014 just not for cannabis. The B Corp Movement revolutionized the business world by proving that good morals are good for business.\u00a0<\/span><\/p>\n

Below, we explain how B Corp Certification works, its shortcomings, and how the cannabis industry could implement a similar system.<\/span><\/p>\n

What Is A B Corp?<\/b><\/h2>\n

The B Corp movement is built on the idea that businesses should benefit their stakeholders \u2014 including the community and environment they operate in \u2014 and not just their owners.\u00a0<\/span><\/p>\n

The B Lab is the movement\u2019s network of international organizations tasked with unbiasedly deciding which corporations are worthy of receiving \u201cB Corp\u201d (short for Benefit Corporation) certification. This certification indicates that a company has met the B Lab\u2019s rigorous standards for social and environmental practices and that it is committed to continued public accountability and transparency.<\/span>\u00a0\u00a0<\/span><\/p>\n

Once certified, <\/span>companies pledge to B Lab<\/span><\/a> that they will become \u201cforces for good\u201d and \u201cconsider people and the planet alongside profit\u201d. <\/span>B-Lab says<\/span><\/a> the value of it\u2019s certification is tri-fold, allowing \u201c…allowing companies to build consumer trust, attract employees and entice investors\u201d. To date, over 6000 Certified B Corporations in more than 80 countries and over 150 industries have taken the pledge, including brands like Kylie Jenner\u2019s 818 Tequila, Aesop skincare, and Ben & Jerry\u2019s.<\/span>\u00a0<\/span><\/p>\n

The success and transformative power of the B-Corp certification system show exactly why the cannabis industry needs to replicate it. That said, the cannabis industry\u2019s version should be wary of repeating the mistakes that put B-Corps once gold-standard certification in danger.\u00a0<\/span><\/p>\n

In short, last year, more than 30 B Corps and businesses signed an open letter to B Lab protesting the certification of Nespresso \u2014 pointing to the coffee giant’s \u201cabysmal track record on human rights from child labor and wage theft to abuse of factory workers\u201d. The signers accused B Lab of allowing multinational companies to \u201cdo the bare minimum\u201d to gain certification. For a system like B Corp whose power comes from authenticity and transparency, a mistake like this could undermine the entire operation.<\/span><\/p>\n

Imagining A B Corp-Type Certification For Cannabis<\/b><\/b><\/h2>\n

As mentioned above, there is currently no B Corp equivalent for the cannabis industry. The closest the industry currently has is the organization <\/span>Cannabis Doing Good<\/span><\/a> (CDG).<\/span><\/p>\n

CDG primarily acts as a consulting firm offering companies training in anti-racism, equitable hiring practices, and community outreach. Its website <\/span>highlights some of its clients<\/span><\/a>, acting as a sort of signifier of cannabis companies prioritizing social equity and social responsibility. However, without transparency into the actual actions these companies are taking, CDG falls short of matching B Corp Certification as a signifier of a \u201cgood\u201d company \u2014 mostly by design, of course, as CDG is a consulting firm first and foremost.<\/span><\/p>\n

Taking into account what’s currently available in the cannabis space with CDG and using the blueprint for a certification system provided by B Lab, let\u2019s envision a \u201cgood\u201d cannabis company signifier called <\/span>Cannabis Care (CC) <\/b>certification.<\/span><\/p>\n

Similar to B Corp, a group of social justice, health, and cannabis industry organizations would be tasked with unbiasedly deciding who gets certification. Taking into account the unique issues caused by cannabis\u2019 federal illegality, companies looking to earn CC certification would need to meet the following standards:\u00a0<\/span><\/p>\n

    \n
  1. Uphold respect for labor rights by sourcing cannabis and cannabis products from manufacturers and growers who pay workers a fair wage, create a safe working environment, and follow <\/span>Diversity, Equity and Inclusion (DEI)<\/span><\/a> best practices.\u00a0\u00a0<\/span><\/li>\n
  2. Uphold respect for the planet by sourcing cannabis and cannabis products from manufacturers and growers who utilize sustainable and environmentally friendly practices.\u00a0<\/span><\/li>\n
  3. Uphold respect for the cannabis industry\u2019s inherent mission to mend the damage inflicted by the War on Drugs by acknowledging its continued effects and investing in community outreach and education.\u00a0<\/span><\/li>\n<\/ol>\n

    A system like CC certification would be an invaluable addition to a cannabis space lacking labor and environmental regulation. By allowing consumers to easily identify which cannabis companies are looking out for the community at large the cannabis industry might yet be able to live up to social movements which allow it to exist today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    The cannabis industry is built on the promise of mending the damage caused by the War on Drugs. As the industry has matured, however, keeping this promise has proved difficult. Despite some states\u2019 best efforts to promote diversity and inclusion through social equity programs \u2014 cannabis\u2019 federal illegality means that those who work in the…<\/p>\n","protected":false},"author":66,"featured_media":33503,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5339],"tags":[15815,15816,1083,15817],"class_list":["post-33412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-b-corp","tag-benefit-corporation","tag-cannabis-business","tag-cannabis-doing-good"],"acf":[],"yoast_head":"\nWhy Cannabis Companies Need a B Corp System<\/title>\n<meta name=\"description\" content=\"Explore how the cannabis industry aims to prioritize social equity & environmental responsibility through a B Corp inspired certification, Cannabis Care.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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