{"id":34036,"date":"2024-03-28T08:00:06","date_gmt":"2024-03-28T12:00:06","guid":{"rendered":"https:\/\/www.veriheal.com\/blog\/?p=34036"},"modified":"2026-05-13T05:42:54","modified_gmt":"2026-05-13T09:42:54","slug":"ufc-names-love-hemp-as-official-cbd-partner","status":"publish","type":"post","link":"https:\/\/www.veriheal.com\/blog\/ufc-names-love-hemp-as-official-cbd-partner\/","title":{"rendered":"UFC Names Love Hemp As Official CBD Partner"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">UFC has announced a five-year agreement with Love Hemp, naming it the <\/span><a href=\"https:\/\/lovehemp.com\/blogs\/news\/ufc-names-love-hemp-official-global-cbd-partner\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Official CBD Partner of UFC<\/span><\/a><span style=\"font-weight: 400;\">. In a short time, you\u2019ll see Love Hemp ads and logos across UFC social media and programming on UFC FIGHT PASS (UFC\u2019s streaming service).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, this new partnership means much more than the terms on paper. We discuss its wide-ranging implications, including what it means for CBD\u2019s evolving role in sports medicine, Love Hemps\u2019 dreams of going international, and more.<\/span><\/p>\n<h2><b>World-Class Training Meets World-Class Recovery\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As part of the newly minted partnership, Love Hemp branding will also be integrated into the <\/span><a href=\"https:\/\/ufc-pi.webflow.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UFC Performance Institute<\/span><\/a><span style=\"font-weight: 400;\"> (UFCPI) \u2014 a world-class training facility that specializes in helping athletes care for their bodies through both training and recovery. The UFCPI combines conventional strength, conditioning, and skill enhancement training with scientifically backed and technologically bolstered sports medicine services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The UFCPI\u2019s endorsement of Love Hemp signifies the combat sports leagues\u2019 dedication to staying at the forefront of sports science. The UFCPI plans to educate UFC and major sports league athletes on the latest research on CBD and how to best integrate the substance into their training regimen. Recent studies have shown CBD\u2019s potential to help with <\/span><a href=\"https:\/\/www.veriheal.com\/blog\/unpacking-the-relationship-between-cannabis-and-athletic-recovery\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">athletic recovery<\/span><\/a><span style=\"font-weight: 400;\"> and even <\/span><a href=\"https:\/\/www.veriheal.com\/blog\/cbd\/traumatic-brain-injuries-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">treat traumatic brain injuries<\/span><\/a>,<span style=\"font-weight: 400;\"> which are an <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC9603147\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">unfortunate reality of combat sports<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The UFCPI has had an increasingly growing influence on the training regimens and technologies used by elite athletes across the globe. The Institute&#8217;s flagship Las Vegas location has hosted athletes from the <\/span><a href=\"https:\/\/frontofficesports.com\/inside-the-octagon-ufcs-performance-institute\/#:~:text=While%20the%20Performance%20Institute%20was%20built%20and%20created%20for%20fighters%2C%20non%2DMMA%20athletes%20have%20visited%20and%20trained%20here%20as%20well.%20The%20list%20includes%20NBA%20players%20during%20Summer%20League%20action%2C%20plus%20NFL%20and%20MLB%20players%20who%20live%20in%20Las%20Vegas.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NFL<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=qBNEcWDo1eI&amp;ab_channel=UFC\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NBA<\/span><\/a><span style=\"font-weight: 400;\">, NHL, and MLB. The UFCPI Shanghai location, meanwhile, has <\/span><a href=\"https:\/\/www.mmaweekly.com\/news\/ufc-performance-institute-to-help-chinese-athletes-prepare-for-upcoming-olympic-games\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">trained Chinese athletes for the Olympic games<\/span><\/a><span style=\"font-weight: 400;\">. The UFC is set to open a new Performance Institute in <\/span><a href=\"https:\/\/www.espn.com\/mma\/story\/_\/id\/35607427\/ufc-open-performance-institute-mexico-city\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mexico City<\/span><\/a><span style=\"font-weight: 400;\"> later this year. The UFCPI\u2019s partnership with Love Hemp is sure to introduce a brand new batch of international athletes to CBD (at least in an educational sense, further normalizing the substance&#8217;s place in sports.<\/span><\/p>\n<h2><b>Who Is Love Hemp?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Love Hemp started in the Croydon, South London bedrooms of childhood best friends Tom and Tony. Coming off a cancer diagnosis, Tom\u2019s father turned to CBD for relief. After seeing how effectively CBD was able to help Tom\u2019s father, the pair realized just how much untapped potential the substance had.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relying solely on word of mouth, the upstart business, with no external funding, turned into the UK\u2019s leading CBD brand. Today, Love Hemp\u2019s award-winning products are available in over 2,000<\/span><span style=\"font-weight: 400;\">\u00a0stores across the UK.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Love Hemp\u2019s new partnership with the UFC is all about introducing the UK-based brand to the world. CEO Tony Calamita touched on the opportunities that come with this partnership <\/span><a href=\"https:\/\/lovehemp.com\/blogs\/news\/ufc-names-love-hemp-official-global-cbd-partner#:~:text=We%20will%20use%20the%20UFC%E2%80%99s%20global%20reach%20to%20position%20Love%20Hemp%20as%20a%20trusted%2C%20premium%20CBD%20brand%20which%20we%20will%20now%20begin%20to%20roll%20out%20in%20all%20key%20international%20markets.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">saying<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cWe will use the UFC\u2019s global reach to position Love Hemp as a trusted, premium CBD brand which we will now begin to roll out in all key international markets.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Love Hemp also announced a 3-year endorsement deal with Heavyweight Champion of the World and Olympic Gold Medallist Anthony Joshua OBE. As part of the agreement, Joshua is now a <a href=\"https:\/\/lovehemp.com\/pages\/partnerships#:~:text=%E2%80%9CLove%20Hemp%20is,achieve%20this%20goal.%E2%80%9D\" target=\"_blank\" rel=\"noopener\">shareholder in the company<\/a> which the fighter <\/span><span style=\"font-weight: 400;\">said<\/span><span style=\"font-weight: 400;\"> this will allow him to \u201c&#8230;be involved in the Company\u2019s aggressive growth strategy as well as developing my own branded wellness-focused CBD products.\u201d<\/span><\/p>\n<p>This partnership is another indication of the UFC&#8217;s continued support of cannabis legalization, coming after historic moves such as <a href=\"https:\/\/www.veriheal.com\/blog\/the-ufc-knocks-out-thc-from-its-anti-doping-policy\/\" target=\"_blank\" rel=\"noopener\">removing THC from its anti-doping policy.<\/a><\/p>\n<p>As the science around cannabis and CBD continues to develop, so will our understanding of the plant&#8217;s potential to help athletes maximize performance. Look for more CBD and cannabis-adjacent brands to partner with sports leagues and athletes as research supporting cannabis\u2019 many athletics-related benefits continues to roll in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UFC has announced a five-year agreement with Love Hemp, naming it the Official CBD Partner of UFC. In a short time, you\u2019ll see Love Hemp ads and logos across UFC social media and programming on UFC FIGHT PASS (UFC\u2019s streaming service).\u00a0 Of course, this new partnership means much more than the terms on paper. We&#8230;<\/p>\n","protected":false},"author":66,"featured_media":34211,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-34036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UFC Names Love Hemp Official CBD Partner<\/title>\n<meta name=\"description\" content=\"UFC partners with Love Hemp, making it the Official CBD Partner and advancing CBD&#039;s role in sports medicine and athletic recovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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