{"id":36799,"date":"2024-10-10T08:00:15","date_gmt":"2024-10-10T12:00:15","guid":{"rendered":"https:\/\/www.veriheal.com\/blog\/?p=36799"},"modified":"2024-10-09T17:09:50","modified_gmt":"2024-10-09T21:09:50","slug":"how-monteverde-dispensary-is-redefining-cannabis-in-red-bank-nj","status":"publish","type":"post","link":"https:\/\/www.veriheal.com\/blog\/how-monteverde-dispensary-is-redefining-cannabis-in-red-bank-nj\/","title":{"rendered":"How Monteverde Dispensary is Redefining Cannabis in Red Bank, NJ"},"content":{"rendered":"

Elizabeth Egan is a healthcare professional, a business owner, and an advocate for alternative wellness.<\/p>\n

She\u2019s also the founder of the first woman-owned dispensary in Red Bank, New Jersey. In fact, her dispensary, Monteverde, is the first dispensary in Red Bank<\/a> \u2013 period.<\/p>\n

After months of navigating the New Jersey dispensary licensing process,<\/a> Monteverde opened for medical patients in December 2023 and opened stores to recreational users in late February 2024. For medical and recreational customers alike, this boutique dispensary provides a calming, modern, and stress-free experience for purchasing premium cannabis products ranging from cannabis flower, edibles, and concentrates to CBD topicals.<\/p>\n

However, a diverse range of quality products isn\u2019t the only thing that sets Monteverde apart in the rapidly expanding New Jersey cannabis market.<\/p>\n

Egan and the dispensary\u2019s general manager, Brad Shelly, have taken deliberate steps to ensure that Monteverde is welcoming, safe, and staffed by cannabis experts who can help customers get the best medicine for their ailments.<\/p>\n

\"\"<\/p>\n

A Personal Mission: Egan\u2019s Journey with Cannabis<\/h2>\n

This mission is guided by Egan and Shelly\u2019s experience using cannabis for their own medical needs.<\/p>\n

Having recently been diagnosed with non-Hodgkin lymphoma, Egan’s drive to help medical cannabis patients access their medicine in a simple, dignified way comes from her own success using the plant to relieve her symptoms.<\/p>\n

However, she has also been gathering insights from her experience as a physical therapist for the past 24 years.<\/p>\n

\u201cSo, being in the medical field myself, I\u2019ve seen a lot of patients using cannabis but hesitant to talk about it. Others, who were in pain and on opioids, began saying, ‘There has to be another way.’ Friends and family started using cannabis, and that stuck with me,\u201d shared Egan. \u201c Around the time we opened, I was diagnosed with non-Hodgkin’s lymphoma, so it became personal for me, using cannabis for sleep, pain, anxiety\u2014everything. I became the customer. Now, friends come to me for advice on what to take, and I just direct them here for expertise.\u201d<\/p>\n

After becoming a medical marijuana patient herself, Egan now has a fresh perspective on how to set her store up for success: both from a business perspective and for satisfying her customers\u2019 needs. Having her own experience as a medical cannabis patient, she now has a better understanding of what products to stock \u2013 and the quality of these products \u2013 to help her customers find the relief they\u2019re seeking.<\/p>\n

A Modern Dispensary Experience: Addressing Stigma and Misconceptions<\/h2>\n

While she has noticed a change since New Jersey legalized cannabis, this change does not mean the industry is perfect. Rather, the progress lays out a blueprint for other adjustments that may need to be made.<\/p>\n

\u201cSince cannabis became legal, more patients are open about it. Conversations that used to be secretive are now happening. People say, \u2018I\u2019m going home to take an edible\u2019 or \u2018I\u2019m smoking a joint.\u2019 That\u2019s what I wanted\u2014just to have the conversation. But there\u2019s still work to be done, especially with doctors. Some patients still have trouble talking about it in medical settings, so we need to keep pushing for change.\u201d<\/p>\n

Her patients aren\u2019t the only ones who would benefit from fewer obstacles. That\u2019s where Monteverde comes in, driven by a mission to create an open environment for her customers to ask questions and get personalized recommendations and insights from the expert staff behind the counter.<\/p>\n

This open environment is fostered long before the customer speaks to any dispensary employee, however. Rather, it begins in the design of the Monteverde dispensary itself. Especially after confronting skepticism from Red Bank locals before opening their doors, Egan took careful consideration in the design of the dispensary, implementing expert landscaping techniques, bright and calming interior decor, and instilling a foul-proof operations process to ensure brief wait times and shorter lines.<\/p>\n

\"\"<\/p>\n

\u201cWe had to go up against the planning and zoning boards in the beginning. They had that stigma \u2013 they were expecting long lines, people to be hanging out outside of the store,\u201d Egan shared. \u201cAnd so they see everyday people, everyone from ages 21 to 95, that walk through this door, and they’re in and they’re out within a couple of minutes. Obstacles they thought would be a problem turned out not to be. Some of those people are now regular customers.\u201d<\/p>\n

Egan emphasized that part of breaking the stigma was ensuring the dispensary felt inviting and aligned with the local community.<\/p>\n

\u201cWe take pride in our building itself. The inside is beautiful, and it goes with the vibe of Red Bank. It’s very bright. It’s not noisy and loud, so it’s very welcoming,\u201d said Egan. \u201cWe’ve had people actually comment to us, to say they\u2019re grateful. A lot of them expect to walk in and hear loud music and feel like they\u2019re in a club. So, it’s still a business, but it’s comforting to them.\u201d<\/p>\n

Expert Staff and Tailored Customer Care at Monteverde<\/h2>\n

These sentiments are echoed by her general manager, who works on the ground level to ensure his customers are heard and cared for. Like Egan, he is guided by his personal relationship with cannabis, both as a medical patient and as a long-time member of the cannabis industry in Maryland and Washington D.C.<\/p>\n

Now, he\u2019s overseeing the day-to-day operations of Monteverde, and, in doing so, has sway in making sure regulars and new customers alike are met with five-star service.<\/p>\n

\u201cMost of the general public doesn’t necessarily have a full understanding of just how heavily regulated this industry is. So a lot of that stigma just comes from a place of misunderstanding. Our approach differs from other dispensaries on two fronts. First, the industry itself\u2014we\u2019re building relationships with vendors, going through their vetting processes, and ensuring we bring in the right quality products for our customers. I\u2019ve focused on being selective with the brands and products we carry, carrying smaller brands that you don\u2019t see in every store.\u201d said Shelly.<\/p>\n

\"\"<\/p>\n

Medical cannabis patients also have access to benefits in the store that recreational users don\u2019t have \u2013 including discounts, special medical-only hours, priority parking, and a wider array of products designed to cater to certain symptoms or preferences, whether the customer is seeking to increase focus and concentration<\/a> or relieve chronic pain.<\/p>\n

\u201cOn the customer side, we take a more effects-based approach,\u201d Shelly continued. \u201cMany dispensaries just ask what you want, grab it for you, and that\u2019s it. We want to know the effects people are looking for and guide them on their cannabis journey to find the right products.\u201d<\/p>\n

This commitment to understanding each customer\u2019s needs has set the dispensary apart, emphasizing care and attention in every interaction.<\/p>\n

Building Community Trust<\/h2>\n

Moreover, these efforts extend outside the walls of the dispensary. One major strategy in destigmatizing cannabis in the Red Bank community has been partnering with other organizations across the country and educating the locals about the misconceptions surrounding cannabis.<\/p>\n

\u201cWe\u2019re proud of the partnerships we\u2019ve made. Two weeks ago, we sponsored a golf outing for children with cancer. We\u2019re partnering with the Indie Film Festival and ocean cleanup efforts. We also supported Oktoberfest and 5K runs in Red Bank,\u201d said Egan. \u201cWe want to give back and educate the community. We can\u2019t sell products outside, but we\u2019re committed to spreading information and showing that cannabis might be different than people thought.\u201d<\/p>\n

By integrating themselves into the local community through events and partnerships, the team has worked to dismantle stereotypes while building relationships, reinforcing that the dispensary is not just a business but a contributing member of Red Bank.<\/p>\n

Elizabeth Egan\u2019s journey in creating Monteverde is more than just opening the doors of a cannabis dispensary; it\u2019s about changing perceptions and elevating the cannabis experience for everyone who steps inside. Through thoughtful design, personalized care, and an unwavering commitment to their customers, Egan and Shelly have worked together to redefine what a dispensary can offer\u2014both in terms of products and community engagement. Her approach underscores that cannabis is not just a commodity but a tool for wellness, education, and connection.<\/p>\n

From cultivating a welcoming atmosphere inside the store to forging partnerships with local organizations, Monteverde continues to prove that a dispensary can be a vital and positive force within its community. As Red Bank residents walk through its doors, they find not only a trusted resource for cannabis but also a business that is reshaping the way people view the plant and its place in everyday life.<\/p>\n

Monteverde is located at 45 N Bridge Ave. Red Bank, NJ 07701. Hours of operation can be found here.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Elizabeth Egan is a healthcare professional, a business owner, and an advocate for alternative wellness. She\u2019s also the founder of the first woman-owned dispensary in Red Bank, New Jersey. In fact, her dispensary, Monteverde, is the first dispensary in Red Bank \u2013 period. After months of navigating the New Jersey dispensary licensing process, Monteverde opened…<\/p>\n","protected":false},"author":79,"featured_media":36809,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[254],"tags":[4578,17178,17177,16045],"class_list":["post-36799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-dispensary","tag-medical-cannabis-dispensary","tag-monteverde","tag-new-jersey-medical-cannabis"],"acf":[],"yoast_head":"\nCannabis Central<\/title>\n<meta name=\"description\" content=\"Monteverde, Red Bank\u2019s first woman-owned dispensary, is redefining cannabis with quality products and community-driven initiatives\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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