{"id":38662,"date":"2025-05-29T06:00:59","date_gmt":"2025-05-29T10:00:59","guid":{"rendered":"https:\/\/www.veriheal.com\/blog\/?p=38662"},"modified":"2025-10-13T14:58:10","modified_gmt":"2025-10-13T18:58:10","slug":"celebrity-cannabis-brands","status":"publish","type":"post","link":"https:\/\/www.veriheal.com\/blog\/celebrity-cannabis-brands\/","title":{"rendered":"From Bright Lights To Grow Lights: A Sampling of Celebrity-Owned Cannabis Brands"},"content":{"rendered":"

For years, celebrities looking for their next investment opportunity or endorsement deal have flocked to the alcohol industry. With its huge market value ($2,313.2 billion in 2023), expected growth (<\/span>Fortune Business Insights<\/span><\/a> predicts it will top $5,716.2 billion by 2032), and abundance of brands eager to differentiate themselves from a sea of similar products, the sector has had a lot to offer to celebs who are willing to lend their star power.<\/span><\/p>\n

But tides are changing. As alcohol sales slow down and Americans express more interest in\u00a0<\/span><\/p>\n

sober or sobercurious lifestyles, alcohol brands no longer have the pull they once did. Now, celebrities looking to diversify have begun to dabble in the cannabis industry.<\/span><\/p>\n

Though the cannabis market is still significantly smaller than the alcohol market (<\/span>Forbes Business Insights<\/span><\/a> currently values it at around $57.18 billion), its growth rate over the next eight years is expected to blow alcohol\u2019s out of the water. The alcohol industry is expected to grow by 10.4% between 2025 and 2032, but experts predict the cannabis market will <\/span>skyrocket<\/span><\/i> with a 34.03% increase in value during that same time.<\/span><\/p>\n

Celebrities<\/span><\/a> are clocking this earning potential, as well as consumers\u2019 shifting attitudes towards both alcohol and cannabis, and exchanging their top-shelf liquors for top-shelf bud. Here, we\u2019ve rounded up some of the most exciting\u2014 and interesting!\u2014 Celebrity cannabis brands. From a goop-approved beverage to a country crooner\u2019s pre-rolls, there\u2019s sure to be something on our list that catches your eye.\u00a0<\/span><\/p>\n

Cann<\/strong><\/h2>\n
\"Cann
Photo Credit: Cann<\/figcaption><\/figure>\n

Gwyneth Paltrow, the founder of Goop, embraces clean beauty and sometimes quirky wellness rituals. But in 2022, she began backing a healthy alternative that was a little more mainstream (no jade eggs or whispering kind words to your water here). The actress invested in <\/span>Cann<\/span><\/a>, a canned tetrahydrocannabinol (THC) and cannabidiol (CBD)-infused beverage company founded by her old babysitting charge, Luke Anderson.<\/span><\/p>\n

Paltrow joined a slew of other celebs\u2014 including Darren Criss, Rebel Wilson, Nina Dobrev, and Kate Hudson\u2014 in the $5 million seed round that allowed the brand to begin production on their naturally flavored, sparkling tonic waters. The drinks contain less than 0.3% Delta-9 THC and feature CBD derived from federally legal hemp. They aim to replace traditional canned cocktails and promote themselves as a \u201cbetter buzz.\u201d<\/span><\/p>\n

After their initial offering became a huge success, the company quickly expanded its lineup. Now, they offer Hi Boys (with 5mg of THC), Hi\u2019er Boys (with 10mg of THC), Roadies (pocket-sized liquid packets with 2mg of THC for adding to any drink), and gummies (each containing 2mg of THC and 4mg of CBD).<\/span><\/p>\n

Houseplant<\/strong><\/h2>\n

In a recent interview with <\/span>The Guardian<\/span><\/a>, actor Seth Rogen told the outlet, \u201cI\u2019m not physically gifted in many ways, but there\u2019s one way in which I am, which is in my ability to process weed. And to me, it\u2019s a very therapeutic part of my day-to-day journey, which I don\u2019t even question or think about anymore, honestly.\u201d<\/span><\/p>\n

It tracks, then, that the \u201cSuperbad\u201d star would have his line of cannabis and cannabis accessories. In 2019, Rogen co-founded <\/span>Houseplant<\/span><\/a> with screenwriter Evan Goldberg and businessman Michael Mohr. The brand sells its accessories line primarily online, offering everything a luxury-oriented smoker could want\u2014branded rolling papers and lighters, colored glass grinders, ceramic ashtray sets, and cotton housecoats with specially designed joint pockets.<\/span><\/p>\n

As for the actual cannabis, Houseplant sells several strains of indica and sativa, named after weather systems like \u201cPineapple Express\u201d and \u201cDiablo Wind.\u201d The company also recently introduced a line of THC-infused sparkling waters. Containing 3mg of hemp-derived THC, the beverages currently come in four flavors. Currently, the pre-rolls and sparkling waters are only available in California, though the actor has hinted at plans to expand in the near future.<\/span><\/p>\n

Willie\u2019s Reserve<\/strong><\/h2>\n
\"Willie's
Photo Credit: Wikipedia<\/figcaption><\/figure>\n

Country singer Willie Nelson is a legendary stoner. He reportedly is high \u201cpretty much all the time\u201d and once told <\/span>Rolling Stone<\/span><\/a> he \u201cwouldn\u2019t be alive\u201d if it wasn\u2019t for his regular consumption. And in 2015, after six decades of sharing his stash, he launched his own cannabis company, Willie\u2019s Reserve.\u00a0<\/span><\/p>\n

After a bout with bronchitis kept Nelson from smoking, he dreamed up the brand, which now sells everything from flower and pre-rolls to vape cartridges and edibles. And earlier this year, it announced a THC-infused social tonic that also includes CBD, CBG, and L-theanine. The forthcoming tonic perfectly fits the alcohol-free singer and promises to lift your spirits without weighing you down.<\/span><\/p>\n

Unlike some of the other celebrity weed brands out there, Willie\u2019s Reserve is no-fuss. Despite his extensive experience, Nelson proudly claims not to be a connoisseur. His answer, when asked which strains he prefers, is typically along the lines of\u00a0 \u201cI claim \u2019em all\u2009\u201d or \u201cPot\u2019s like sex \u2014 it\u2019s all good, some is great.\u201d\u2009<\/span><\/p>\n

READ: These Celebrities Use Their Influence to Expand the Cannabis Market<\/a><\/strong><\/p>\n

Garcia Handpicked<\/strong><\/h2>\n

Jerry Garcia, a co-founder of the Grateful Dead, dabbled in a little bit of everything during his decades-long career in rock and roll. But more than any other substance, he had a soft spot for pot, even comparing his band to it back in 1980. \u201cWhat happens is that someone turns their friends on to us in the same spirit or sense that they would turn their friends on to pot. They turn them on because they have a good experience and they have a good time,\u201d he told <\/span>Relix<\/span><\/a>.\u00a0<\/span><\/p>\n

In 2020, his daughter, Trixie Garcia, launched a cannabis brand in his memory, called <\/span>Garcia Handpicked<\/span><\/a>. Offerings include everything from 10mg THC gummies shaped like guitar picks, packs of pre-rolled joints, and six strains of flower named things like \u201cUnder the Stars\u201d and \u201cTri-Fi.\u201d<\/span><\/p>\n

In a letter on the company\u2019s website, Trixie writes that the family sought to start a brand that would be \u201cworthy of Jerry\u201d by taking an eco-friendly path, sourcing unique genetics, working with creative and honorable partners, and incorporating fun whenever possible.\u00a0<\/span><\/p>\n

Khalifa Kush<\/strong><\/h2>\n

And no list of celebrity cannabis brands would be complete without <\/span>Khalifa Kush<\/span><\/a>.<\/span><\/p>\n

In the early 2010s, rapper Wiz Khalifa developed a handful of strains perfectly tailored to his exact tastes and needs. He kept them in his personal stash for years before deciding to share them with the world in 2014.<\/span><\/p>\n

A decade later, the brand offers four unique flower strains, including one crossed with menthol. These strains appear in everything from buds and pre-rolls to vapes, edibles, and concentrates, and the brand now sells them in nine states and Washington, D.C.<\/span><\/p>\n

Unlike some of the other celebrities on our list, Kahlifa doesn\u2019t just see cannabis as a side gig or secondary source of income, but as a full-time pursuit on par with his music. \u201cI speak a lot in other places that aren\u2019t hip-hop communities about weed and just trying to legalize it and push it and change the laws in certain places, or at least make it a little less scary. That\u2019s my job,\u201d he said in an interview with <\/span>Sirius XM<\/span><\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

For years, celebrities looking for their next investment opportunity or endorsement deal have flocked to the alcohol industry. With its huge market value ($2,313.2 billion in 2023), expected growth (Fortune Business Insights predicts it will top $5,716.2 billion by 2032), and abundance of brands eager to differentiate themselves from a sea of similar products, the…<\/p>\n","protected":false},"author":108,"featured_media":38666,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[254],"tags":[2128,1082,15342,61,17900,17901,206,17902],"class_list":["post-38662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-cannabis-culture","tag-cannabis-industry","tag-cannabis-marketing","tag-cbd","tag-celebrity-cannabis-brands","tag-celebrity-entrepreneurs","tag-thc","tag-weed-brands"],"acf":[],"yoast_head":"\nTop Celebrity Cannabis Brands Making Waves<\/title>\n<meta name=\"description\" content=\"Explore top celebrity cannabis brands\u2014from Gwyneth 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