Veriheal is more than just a telehealth company — it’s a top source for the latest in cannabis news, culture, industry insights, and more. With the time we spend on our reporting comes an understanding of the political and industry changes on the horizon, as well as the consumer preferences driving the market. What follows is our prediction of the upcoming cannabis trends ready to pop into the mainstream in 2024.
If Green Thumb Industries’ 2023 collaboration with the iconic Magnolia Bakery showed us anything its that the cannabis industry’s size and influence can no longer be denied.
Gone are the days when associating with anything cannabis was seen as a bad move. Today, the $51.27 billion industry presents an opportunity for mainstream brands to reach a massive audience.
Cannabis brands too stand to benefit from collaborations like these. Partnering with a mainstream brand can legitimize cannabis companies in the eyes of consumers who may not have otherwise considered anything related to cannabis.
For these reasons, we predict that these type of collaborations will be all over the place in 2024.
America is quickly becoming an older country. In 2019, 1 in 7 Americans were over the age of 65. The Centers for Disease Control predicts that by 2060, over 25% of Americans will be over the age of 65!
Chronic pain is amongst the most prominent health issues faced by older people. Unsuprisingly, an estimated 16% of older adults take prescription painkillers while 70% consume non-prescription pain killers.
According to our 2023 Preference Report, 70% of Americans use cannabis to feel relief/pain-free and relaxed. However, older American’s have always been a hard demographic to reach due to the old stigmas they hold about cannabis.
As older adults begin to represent a larger part of the population look for more cannabis brands to run ads highlighting their products’ pain relieving properties to this group.
Thanks to TikTok, society-wide trends in fashion and design are thing of the past. In their place are “microtrends” which introduce influences from various subcultures to the general public. As a result, fashion today is more of a personalized mishmash than a stiff “uniform” of stylistically similar items.
This shows that today’s consumers value self-expression above all — and not just when it comes to clothes. Recent microtrends have focused on the personalization of everything from Stanley Cups, to Crocs to piggy banks.
Cannabis consumers too want to express themselves through their cannabis products. Look for 2024 to be the year that small sellers and large brands release products meant to help cannabis consumers do just that. This includes items like unique vape holders, bong decals, and personalized flower bags.
The global skincare market is a behemoth valued at 146.7 billion in 2021. By the year 2031 experts predict the already massive market will be worth a staggering $273.3 billion!
According to Pinterest’s yearly trend report, Gen Z’s interest in selfcare is expected to be a major driver of this growth. Gen Z’s slow climb to becoming a market force — coupled with their positive opinions on cannabis — perfectly coincides with the emergence of uber-effective cannabis and CBD-infused skincare products (and a huge cannabis trend to watch this year).
Look for cannabis-positive Gen Z shoppers to make these infused products a standout in the skincare market.
Unlike their older counterparts, Gen Z is an incredibly alcohol adverse cohort. According to McKinsey, health concerns, price factors and changing taste are the biggest reasons Gen Z is avoiding alcohol.
This leaves a massive market gap for beverages that act as social lubricants. CBD-infused drinks can do just that without the health hazards associated with alcohol.
Though THC-infused drinks will eventually get their moment too — the truth is that federal regulations mean that CBD products are able to reach a widier audience.
As the weather starts to warm up, look for infused-cocktail brands to make a big push to put their products in front of consumers.
In the confusing landscape of state-by-state medical marijuana legalization and federal prohibition lies a patient’s pursuit of a better quality of life, balanced with an unrestricted financial livelihood. In workplaces across many different medical marijuana legal states, no law guarantees that a valid, card-carrying MMJ patient status exempts an employee from termination or discrimination stemming…
It feels like every other day, a fresh slang term pops up in the cannabis lexicon, and today, we’re looking at an entry that’s all over TikTok and Reddit – Yart! Spoiler alert: it has everything to do with the humble vape cart (and how challenging it is to talk about cannabis on social media). …
The final stage of life often brings profound challenges for both patients and their families. For patients in hospice and palliative care, common symptoms not only affect the physical body but also their mental well-being. While traditional medications may dull pain, they often come with heavy sedation, confusion, and loss of clarity. Fortunately, medical cannabis…
The old “lazy stoner” stereotype is quickly fading. We now see bodybuilder moms using cannabis for better sleep, runners getting in the zone with the help of weed, and many other examples of cannabis being used in ways that counter the unmotivated stereotypes of the past. As legal access to the plant increases, more people…
If you’re planning to get a medical marijuana card in 2026, you might be wondering whether you need to meet with a certified cannabis doctor—either online or in person. Still, finding a qualified medical marijuana doctor near you can feel overwhelming and confusing if you’re not sure where to start. This guide shows you exactly…
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