Your medical cannabis journey simplified: find partnered dispensaries, explore pricing options, earn rewards, and get answers to FAQs, all in one spot.
Your medical cannabis journey simplified: find partnered dispensaries, explore pricing options, earn rewards, and get answers to FAQs, all in one spot.
Veriheal is more than just a telehealth company — it’s a top source for the latest in cannabis news, culture, industry insights, and more. With the time we spend on our reporting comes an understanding of the political and industry changes on the horizon, as well as the consumer preferences driving the market. What follows is our prediction of the upcoming cannabis trends ready to pop into the mainstream in 2024.
1. Look For More Cannabis Brands To Partner With Mainstream Companies
If Green Thumb Industries’ 2023 collaboration with the iconic Magnolia Bakery showed us anything its that the cannabis industry’s size and influence can no longer be denied.
Gone are the days when associating with anything cannabis was seen as a bad move. Today, the $51.27 billion industry presents an opportunity for mainstream brands to reach a massive audience.
Cannabis brands too stand to benefit from collaborations like these. Partnering with a mainstream brand can legitimize cannabis companies in the eyes of consumers who may not have otherwise considered anything related to cannabis.
For these reasons, we predict that these type of collaborations will be all over the place in 2024.
As older adults begin to represent a larger part of the population look for more cannabis brands to run ads highlighting their products’ pain relieving properties to this group.
3. Personalized Cannabis Product Accessories
Thanks to TikTok, society-wide trends in fashion and design are thing of the past. In their place are “microtrends” which introduce influences from various subcultures to the general public. As a result, fashion today is more of a personalized mishmash than a stiff “uniform” of stylistically similar items.
Why You Should Get Your Medical Marijuana Card
Veriheal has satisfied millions of patients nationwide by giving them access to these benefits
This shows that today’s consumers value self-expression above all — and not just when it comes to clothes. Recent microtrends have focused on the personalization of everything from Stanley Cups, to Crocs to piggy banks.
Cannabis consumers too want to express themselves through their cannabis products. Look for 2024 to be the year that small sellers and large brands release products meant to help cannabis consumers do just that. This includes items like unique vape holders, bong decals, and personalized flower bags.
4. Cannabis Bursts Onto The “Self-Care” Scene With Infused Lotions, Serums and More
The global skincare market is a behemoth valued at 146.7 billion in 2021. By the year 2031 experts predict the already massive market will be worth a staggering $273.3 billion!
According to Pinterest’s yearly trend report, Gen Z’s interest in selfcare is expected to be a major driver of this growth. Gen Z’s slow climb to becoming a market force — coupled with their positive opinions on cannabis — perfectly coincides with the emergence of uber-effective cannabis and CBD-infused skincare products (and a huge cannabis trend to watch this year).
Look for cannabis-positive Gen Z shoppers to make these infused products a standout in the skincare market.
5. The Summer of CBD-Infused Drinks
Unlike their older counterparts, Gen Z is an incredibly alcohol adverse cohort. According to McKinsey, health concerns, price factors and changing taste are the biggest reasons Gen Z is avoiding alcohol.
This leaves a massive market gap for beverages that act as social lubricants. CBD-infused drinks can do just that without the health hazards associated with alcohol.
Though THC-infused drinks will eventually get their moment too — the truth is that federal regulations mean that CBD products are able to reach a widier audience.
As the weather starts to warm up, look for infused-cocktail brands to make a big push to put their products in front of consumers.
Mexico-born and California-raised, Cesar is a Marketing Associate at Veriheal. When he’s not scouring social media for the latest internet drama, you can find him working on yet another collage project.
When going to the dispensary, it’s easy to get overwhelmed by the products and strains to choose from. There are a ton of different strains of weed on the shelf thanks to marketing strategies and innovative cannabis breeding. With so much information out there, it’s hard to know what to purchase when starting this journey….
One of the most basic sets of terminology in the world of medical and recreational cannabis is that of cannabis weights. However, many cannabis consumers are unfamiliar with these terms when they hear them for the first time upon entering a dispensary. Knowing the most common cannabis measurements is essential: Weed is generally priced by…
How long will a person feel intoxicated after consuming cannabis? If you’re baffled by the vast range of answers to this question swirling around the internet, you’re not alone. Different sources claim THC highs will last anywhere from 30 minutes to 24 hours—and none of them are necessarily wrong. Cannabis-induced highs depend on a lot…
It’s likely you’ve heard the term “wake and bake,” as it is a very common phrase and practice among cannabis consumers and patients alike. Waking and baking is the act of consuming cannabis after waking up in the morning, most often in conjunction with a cup of coffee. Have you ever wondered about the effects…
Can cannabis help with sleep? It is common knowledge that cannabis may have relaxing effects for some that consume it. Anecdotally there are claims that cannabis use may act as a sleep aid for those who need it—but what is actually known about cannabis and sleep? Indica has a reputation for making people feel calm…
The statements made regarding cannabis products on this website have not been evaluated by the Food and Drug Administration (FDA). Cannabis is not an FDA-approved substance and is still illegal under federal law. The information provided on this website is intended for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. It is not intended as medical advice and should not be considered as a substitute for advice from a healthcare professional. We strongly recommend that you consult with a physician or other qualified healthcare provider before using any cannabis products. The use of any information provided on this website is solely at your own risk.