This letter was originally published in Rotation Magazine Issue 1, July 2025. Copies of Rotation are located in 24 states across the U.S., with subscription options coming soon. If you’re an artist or writer interested in contributing to Rotation, fill out our questionnaire.
Dear Reader,
Welcome to the first-ever issue of Rotation Magazine.
There would be no Rotation without Veriheal, the medical card provider founded on the unapologetic belief that no one should be discriminated against for using cannabis. And while Rotation hopes to touch on so much more in the alternative wellness world, this issue is a love letter to the special little plant that started it all: the one that brought us into the same room and pushed us to realize that our small team could make big change in an industry historically bound by red tape and stigma.
At Rotation headquarters, we often marvel at the privilege of working in the cannabis industry during this time in American history – when some of us have access to more weed than we know what to do with, others remain shackled by outdated laws, and far too many are still incarcerated for possessing a plant used by healers for centuries.
We hope for a future of widespread acceptance, and we’re privileged to be the voices pushing to make this future a reality.
With this publication, we use our privilege in urgency: to educate, to advocate, and to elevate lived experiences. By doing so, we’re following in the footsteps of changemakers like Patricia Hill Collins, bell hooks, Tarana Burke, Kimberlee Crenshaw, and other theorists who taught us that experience sharing is a transformative method for fostering community and understanding. Experience sharing is deeply human. By connecting humans who may, on the surface, feel like they have nothing in common, this practice is fundamental for education and bringing real change to light.
More than anything, this first issue is a true labor of love. As you read it now, we’re hoping you can feel this love – and the devotion we put behind the hours hunched over our computers, creating, compromising, and probably enduring extensive blue light exposure from which our eyes may never heal.
In a spiritual sense, Rotation Magazine comes to you directly from the back patio of our Denver office. There, we have spent countless hours in rain, snow, and sunshine (more often than not passing some form of herbal medicine between us). And in those moments together, we shared more than just cannabis: we shared stories, tears, laughter, snacks, and, of course, juicy gossip. In sharing this space together, we found something much larger than any of us could have ever imagined.
But this isn’t just our story anymore — it’s yours, too. We’re honored to share it with you, and we hope it feels a little like home.
With Love,
Kym, Rachael, Hayley, and the Rotation Team
Kymberly Drapcho, Editor In Chief | Rachael Wheat, Creative Director | Hayley Steiner, Director of Marketing and Brand Development
Cover Art by Grant Guthrie
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