4/20 is rapidly approaching, and it’s time to start stocking up on all of your favorite snacks and treats lest you be caught unprepared for the holiday. If you consider yourself a connoisseur of sandwiches, we’ve found the perfect deal for you–a “Deliciously Dope Dime Bag” promotion from Jimmy John’s, available April 16-21.
The $10 deal, available through the app or website, includes a sandwich, chips, and a brownie. Nobody can deny that Jimmy John’s knows its target audience, and this meal is perfectly designed to satisfy any cravings that may arise when consuming cannabis. Some customers will also receive a branded Jimmy John’s rolling tray and other exclusive, limited-time merchandise as an extra treat.
Jimmy John’s has been working on this campaign for some time now. Their recent marketing tactics have included references to “za” and “Penjamin,” two new slang terms referring to cannabis. Gen-Z responds well to “meme marketing,” something Jimmy John’s clearly understands and enjoys utilizing.
The campaign underscores corporate acknowledgment of the cannabis holiday and its related culture, a topic that has sporadically interested other major fast-food chains in the past. Jimmy John’s promotion not only satisfies its customers’ preferences but also taps into current pop culture trends, showcasing the increasingly accepted nature of legal cannabis consumption in mainstream America despite the federal government’s reluctance to revise national policies and reschedule marijuana.
To access this deal, use the code DIMEBAG when you check out through the Jimmy John’s app or website. You can also explore their merch store, which will feature a branded tote bag themed for 4/20.
Stay tuned for more 4/20 content throughout the week as we help you prepare for the perfect 4/20 celebration!
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