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Non-fungible tokens (NFTs) first launched in 2014 but didn’t gain mainstream popularity until the 2017 release of the CryptoPunks art collection. Pieces from the collection sold for hundreds of thousands to millions of dollars and laid the groundwork for the arrival of more NFT art, such as the infamous Bored Ape Yacht Club NFTs.
However, following the 2022 crypto crash, NFTs lost momentum, with many people dismissing them as a passing fad or pointless gimmick. But despite the current skepticism, NFTs may still have a role to play, especially in the ever-evolving cannabis landscape. Enter cannabis NFTs.
What Is a Cannabis NFT?
An NFT is a unique digital asset you can create and store on a blockchain like Ethereum or Solana. You can own the digital asset itself, or it can represent ownership of a physical asset, like a limited-edition item or even a bag of your favorite strain.
Unlike cryptocurrencies like Bitcoin, where every coin is the same (fungible), each NFT is one of a kind, having its own unique value (non-fungible). Cannabis NFTs work the same way as other NFTs, but they stand out by having a direct connection to the world of weed. Each one lives on the blockchain, and you can buy, sell, or trade them just like any other NFT.
How Are Cannabis NFTs Used?
Cannabis NFTs (also called Green NFT tokens) meld weed culture with Web3 tech – the next version of the internet built with blockchain technology. This gives you and other enthusiasts a new way to engage with cannabis brands, communities, and even real-world perks via the internet.
Here are some ways that canna-lovers and brands are already using cannabis NFTs:
VIP Memberships: A number of cannabis brands have sold NFTs that holders can use as digital VIP passes. Depending on the brand, the pass may give you exclusive access to product drops, discounts, community memberships, or invites to private events. Take, for example, MonsterBuds NFT, which provided VIP access to real-world events like BudFest and exclusive discounts and merch.
Loyalty Rewards: Some brands have leveraged NFTs to reward their best customers. There’s Rebud’s “Buds With Benefits” program that offers 30% to 50% off all orders to qualified NFT holders.
Limited Edition Collectibles: Instead of rare sneakers or trading cards, some cannabis brands offer one-of-a-kind, hard-to-find art and collectibles. The rarity and exclusivity of these items boost their value, making them worth collecting. A great example of this is the Crypto Cannabis Club NFT Collection.
Business and Licensing: Some projects, like the Dr. Green NFT, use non-fungible tokens as digital licenses or keys. License or key holders can use them to access cannabis products, promote brands, or trade cannabis for profit without touching any actual product. It’s a great workaround for dabbling in cannabis entrepreneurship without breaking your state’s marijuana possession laws.
Product Verification: Instead of PDFs, some innovative cannabis brands use NFTs to prove a product is legit and high-quality. For example, they create NFTs that link to lab results or certificates of authenticity.
What Makes Cannabis NFTs Different?
When most people think about NFTs, they picture artsy or meme JPEG images. Cannabis NFTs are different because they tie back to a real-world product. Not just any product – but one that’s famous for helping people improve their quality of life.
Besides being valuable, cannabis is already popular, boasting millions of loyal fans across the globe. This makes cannabis NFTs a natural fit for building strong communities and rewarding brand loyalty. Just picture owning an NFT that weed communities instantly recognize as a digital asset or badge of honor.
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Also, unlike most non-fungible tokens that just live online, cannabis NFTs often come with exclusive perks that translate to real-world products, rewards, or events. In summary, green NFTs aren’t just cool screensavers. They’re often functional, connected to real value, and rooted in weed culture, giving you something you can actually use, collect, trade, or flex to fellow canna-lovers.
Canna-brands can benefit from cannabis NFTs in multiple ways, but the biggest perk is it can help them reach and retain more customers. But what about the benefits to regular folks and canna-enthusiasts? Here are some:
Business Opportunities: You can create pictures, music, or videos and sell them as NFTs. This creates a unique business opportunity for a lot of people, especially since several AI tools are available for producing hard-to-ignore art. Alternatively, you could trade NFTs or sell cannabis legally with solutions like the Dr. Green NFT – no need for a dispensary license or storefront.
Build a Followership: Create NFTs that attract members of the cannabis community and boost your online followership. You could become an influencer or marijuana’s Salvador Dalí.
Get the Best Deals: If you simply want to enjoy quality weed or support canna-brands, do so at a bargain with cannabis NFTs that reward holders with perks, free products, or even crypto over time.
Have Fun: Instead of chasing profit, cannabis NFTs can just be fun. Create virtual avatars or game skins to stand out and show off while gaming or hanging out online. You can also collect and trade cannabis-themed NFTs, just like digital trading cards.
How to Get Into Cannabis NFTs: Risks and Considerations
Investing in NFTs can be intimidating for a newcomer, but it’s fun and rewarding once you get the hang of it. Here’s a quick guide on how to get started:
Start with Research: Sadly, not all NFT or crypto projects are legit. So, before investing in any, research the team, the community, and the real-world value. Otherwise, you could be putting your money into the next crypto boondoggle.
Use a Secure Wallet: Whether you invest in NFTs for fun or profit, it’d be a shame to lose your investment to hackers. Secure your assets by storing them in a trusted cold wallet or a hot wallet like MetaMask. And never share your private keys.
Watch Out for Scams: Crypto scams are rarely easy to identify, especially when reputable personalities back the project. Minimize your risk by always double-checking websites, verifying the team behind the NFT, sticking with trustworthy platforms, and avoiding clicking random links. If something feels off or too good to be true, it probably is.
Volatility Is Real: The value of a cannabis NFT can swing wildly based on different factors. Minimize investment regret by never investing more than you’re willing to lose.
Create Your Own: Instead of buying NFTs, consider making your own. Try minting your own cannabis-themed NFT with OpenSea and Rarible. These platforms simplify turning your creations into tradable digital assets.
Popular Cannabis NFT Projects
If you’re new to cannabis NFTs, here are some fun projects to check out:
Crypto Cannabis Club (CCC): It’s a community of cannabis enthusiasts connecting online. Owners of its NFTs can meet up for private events in the Metaverse and the real world. They also get exclusive access to merch drops and cannabis product discounts. While CCC has sold out its original NFTs, you can still buy them on secondary markets like OpenSea.
Califari’s Strain Art Trading Card Series: These NFTs are art pieces that capture the essence of your favorite cannabis strains. Each digital collectible gives the strain a personality while educating you on its flavors and superpowers.
PotPunks: These are artsy, pixel art NFTs that celebrate cannabis and honor the pioneers who’ve contributed to the herb’s public acceptance. Besides serving as a badge of 4/20 support, each collectible offers holders access to cannabis giveaways, merch, and digital hangouts.
Canna Sapiens: Canna Sapiens is a cannabis-themed NFT profile pic collection focused on building a fun, creative community through humor. Holders can license their NFTs for use in the brand’s content, product lines, and points of sale. They can also earn financial and token-based rewards, access unique discounts, and participate in investment opportunities.
What Does the Future of Cannabis Crypto and NFTs Look Like?
As crypto makes a comeback in 2025 and more businesses embrace NFTs as a customer outreach, engagement, and retention tool, the future of cannabis NFTs looks bright. While NFTs in the cannabis space are currently mostly art and game-related, expect fresh innovations in the coming years.
These innovations may include blockchain-verified seed-to-sale tracking and tokenized investments in cannabis startups. As the tech matures and we discover more uses, cannabis NFTs could become a mainstream way for canna-brands to connect with customers and improve their experiences.
Tobi Moyela is an avid cannabis enthusiast who enjoys creating helpful, educational content that helps others better understand cannabis, especially its potential uses and benefits. When he's not researching or writing for brands, you can find him watching anime, cooking, or reading his latest fiction finds.
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The statements made regarding cannabis products on this website have not been evaluated by the Food and Drug Administration (FDA). Cannabis is not an FDA-approved substance and is still illegal under federal law. The information provided on this website is intended for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. It is not intended as medical advice and should not be considered as a substitute for advice from a healthcare professional. We strongly recommend that you consult with a physician or other qualified healthcare provider before using any cannabis products. The use of any information provided on this website is solely at your own risk.