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Business, Lifestyle

So-Cal Band Sublime’s Cannabis Line Launches Unique Signature Products

Sheldon Sommer

by Sheldon Sommer

August 22, 2023 12:00 pm ET Estimated Read Time: 5 Minutes
So-Cal Band Sublime’s Cannabis Line Launches Unique Signature Products

Sublime’s cannabis line merges its musical legacy with its passion for cannabis, offering fans an immersive experience that goes beyond the enjoyment of the group’s songs.

For fans of legendary So-Cal band Sublime, there’s now a line of cannabis products inspired by their favorite music group. The California-grown band has ventured into the cannabis market with its own line of cannabis products, Reefers by Sublime, offering fans an opportunity to experience their music and style in an entirely different way.

With packaging and clever titles featuring references to the band’s iconic sun cover art and song lyrics, Reefers by sublime products create a cohesive brand experience, allowing fans to immerse themselves in the aesthetic culture of the unique, genre-transcendent band.

Sublime’s Cannabis-Infused Vibe

The audacious band hailing from Long Beach, California, is recognized as one of the pioneers of the ska punk and reggae fusion genres. Although Eric Wilson, Bud Gaugh and Bradley Nowell formed the band in 1988, Sublime’s listeners were primarily locals of LA and Long Beach until the group’s 1992 debut album, “40 oz. to Freedom,” propelled the music group from regional popularity in southern California to eventual widespread recognition. The band has captivated audiences with their infectious rhythms and unique musical style. With hits like “What I Got,” “Santeria,” and “Wrong Way,” Sublime developed an original niche in the music industry.

Sublime’s cannabis line is a natural extension of its artistic expression and laid-back California vibe. The band’s connection with cannabis is evident throughout their discography, with numerous references to the plant’s culture and the relaxed experiences it evokes. Cannabis culture has also been a profound inspiration to the band’s distinctive music and style, which is characterized by the fusion of genres such as reggae, punk, ska, and hip-hop. The team’s unique genre-pluralistic sound has been a revolutionary sensation that continues to resonate with the music scene to this day.

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Sublime Collaborates With Expert Cultivators

The aesthetics of the Reefers by Sublime packaging and merch align with the band’s visual identity, featuring the iconic “40 Oz to Freedom” sun cover art, originally designed by Opie Ortiz. The product line features three different pre-roll two-packs, aptly named after Sublime’s hit song “Smoke Two Joints” from the “40oz. to Freedom” album. The product line provides a variety of cannabis strains carefully selected to cater to different preferences and moods, with each strain paying homage to the band’s eclectic sound. Consumers have the option to “Smoke Two Joints in the Morning” for a sativa wake-up call, or “Smoke Two Joints in the Afternoon” with a hybrid, or “Smoke Two Joints at Night” to relax with an indica.

Collaborating with expert cultivators, the band has curated a collection that embodies their diverse musical repertoire. Reefers by Sublime pre-rolls come in 0.7 oz bags and contain unique blends and potent strains:

  • “Santeria” is the brand’s sativa blend of Moonbow (Do-Si-Do x Zkittles) and White Tahoe Cookies (The White x Tahoe Og x Unknown GSC cut).
  • “Sancho OG” refers to the popular hybrid, OG Kush (Chemdawg x Lemon Thai x Hindu Kush x Northern California).
  • The high-potency strain, Whoa Si Whoa (The White x Do-Si-Do), which boasts THC levels above 30%, serves as the brand’s indica offering.

One of the standout features of Sublime’s cannabis line is the attention to detail in strain sourcing. The brand has partnered with Costa Mesa’s The Healing Plant, an adult-use cannabis plant manufacturer, which will develop, source, and fulfill products for the line. The strains are grown by Top Shelf Cultivation, a family-owned and operated cannabis cultivation business based in Long Beach, California, renowned for its award-winning cannabis.

Sublime’s cannabis line is more than just a commercial venture, with the line of cannabis products also promoting a more solemn mission. The band’s lead singer, Brad Nowell, suffered from unmanageable heroin addiction, and in 1996 he was dead from an overdose at the age of 28. The band aims to honor the memory of Nowell and his musical gifts by advocating for the positive impacts that cannabis may contribute to the recovery of opioid addicts and to promoting mental wellness. The venture represents an extension of the band’s commitment to the community and the endeavor to contribute to meaningful outcomes for sufferers of addiction.

Sublime’s cannabis line allows fans to connect with the band’s enduring legacy and music on a deeper level. Through enjoying carefully cultivated cannabis strains chosen by band members, listeners have access to a sensory journey transcending the auditory experience, combining their favorite Sublime tracks with the relaxing effects of the band’s unique cannabis products. Sublime’s foray into the cannabis industry not only showcases the group’s brand aesthetic and musical influence, but the movement also represents the band’s commitment to mental health advocacy. For fans, it’s a chance to embrace the band’s culture and enjoy their music through a novel experience of a harmonious relationship between music and cannabis.

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