Israeli cannabis company Tikun-Olam Cannbit has partnered with Israeli nutritional supplement company Ambrosia-SupHerb to produce and market a series of unique supplements made from cannabis and mushrooms.
Both companies’ research and development teams are currently working on creating the products, which will incorporate other nutritional supplements such as vitamins, minerals, amino acids, and plants. According to NoCamels, the products will come in a gel tablet or pill format and will be sold over the counter at pharmacies.
In a press release from Tikun-Olam Cannbit, General Manager Avinoam Sapir stated,
“We view the combined power of empirical research and extraction expertise that we have along with the product development and shipping abilities of SupHerb in the nutritional supplement market in Israel and worldwide as perfect synergy. This is a market with tremendous sales potential, as we have seen the mushroom market flourishing in the East and growing in the U.S.”
The mushroom market started in the Far East and has recently risen in popularity in the West. Both companies hope to capitalize on this accelerated growth by breaking into both Israeli and European markets.
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