February 11, 2017 04:30 am ETEstimated Read Time: 1 Minute
According to Buzzfeed, police do not have any suspects in connection with the cheeky prank played on one of the nation’s most iconic landmarks—Los Angeles’s famed Hollywood sign. The sign, which is perched above the city atop Mount Lee, read instead “Hollyweed” on January 1, 2017, and apparently the main perpetrators are artist and videographer Zach Fernandez and his ex-wife, Sara Fern. in Veriheal’s estimation, although the artists could still potentially get into trouble for trespassing, they instead mentioned their love of marijuana and their attempt to lift the spirits of Americans after a troubling 2016. The stunt was also homage to Daniel Finegood, an art student at California State University who originated the same prank on New Year’s Day 1976.
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Finegood, armed with $50 worth of curtains, did the prank in honor of the January 1 adoption of a drug law under which possession of small amounts of marijuana was a misdemeanor, not a felony. Marijuana was legalized in California under Proposition 64, which passed in 2016.
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Anthony is the Marketing Director of Veriheal with a keen sense for sustainable branding techniques and creative marketing solutions meant for the cannabis space. He is inspired by art and human culture and occasionally gives us a sneak peek into what is happening behind the scenes at Veriheal.
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